1) What surprised me most about the reading is when Pisano talks about how new innovations have had little to do with new technology. He emphasized companies like Netflix, Amazon and Uber who have all been very innovative without the need or use of new technology. I never thought about how these companies actually keep growing, and they do that by using innovation rather than having new technology.
2) I was confused on the part where Pisano talks about how innovation doesn't create value. I believe that it does create value because as he talked about the companies I listed above, they all gained value and profit from their respective innovations.
3) What is more effective in creating a business: New technology or new innovations?
Which company in the past decade has had the most successful innovation?
4) I have to disagree with what Pisano said about innovation not creating value.
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