1) The inhibitors to marketing research and the marketing research questions stood out to me the most in this section of reading. The pages stood out to me more because they seemed very useful in trying to gain research in a market and showed different ways like cost and complexity.
2) I found the 10.3 chart on traditional versus entrepreneurial marketing a little confusing. The chart didn't really explain how the two were different, but instead just had descriptions of each base on orientation, context, etc..
3) What is the difference between conventional marketing and entrepreneurial marketing?
Which is more effective?
4) I did not find anything that I really disagreed with in this chapter.
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