Sunday, February 7, 2016

Interviewing Customers No. 2

I kept my opportunity idea the same, I felt like it had a strong backing by those who have a meal plan. I should have interviewed girls who own a meal plan, that way my potential customers had more differentiation. My strategy changed because I went out to different food places on campus where they can get food using the meal plan.

After interviewing 10 customers, I received mainly the same answers as before in regards to the dining hall food. I learned that customers still would want to request for better food from the dining hall. Interviewing new customers has been easier this time around because of my experience before.

My three tips for interviewing would be to be confident, speak clearly and try to get a close connection when interviewing the customer, that way you can get better answers from the customer.

3 comments:

  1. Hey Andrew,
    I don’t have a meal plan on campus, so I really don’t have an understanding of the quality of food that is provided. I would agree with one of your potential customers and the remarks he made about their being healthier food. I eat at the Reitz Union a lot, and I think, beside Crouton, the healthiness of the food is lacking. I would try and shift your focus from just “better food,” to healthier food on campus. Also I think that if you could push for having more local food establishments, instead of chains, you could really get some support from the local community here in Gainesville. Also if you want to check out my blog, the link is attached below.
    http://amshiremanblog.blogspot.com/2016/02/interviewing-customers-no-2.html

    ReplyDelete
  2. Andrew, nice work on getting a fresh round of interviews. I'm not and have never been an on campus student so have never experienced the quality of campus meal plan food but I imagine since you had so many willing to sign a petition it's not all that great. I would have liked one more question asked to go a little deeper. Something like "what do you find is wrong with the food", something that gets a little deeper into the problem. Go gators.

    ReplyDelete
  3. Andrew,
    Your interviews managed to identify the root of the problem, but didn't identify much else. People don't love or hate the campus dining options, they just feel kind of "meh". If they passionately hated the campus dining, it would be easier to get students (or customers) to take action and seek an alternative. In the absence of such strong call to action, you'll have to determine if whatever product/service you're going to sell these people is compelling enough for them to actually make a change.

    ReplyDelete