1) What stood out to me was that after world war II, so many new products and inventions came out on the market. I never knew about this so reading about this was shocking to me.
2) I was confused on how consumer spending and consumer demand changed in the 1960s. The author did not really go into detail of why patterns like this changed, so it never really made sense to me.
3) 1) If you were asked to define a segmentation, how would you define it?
2) What creates good segmentations?
4) I disagree with when the author brought up the changing consumer demand or how they shopped. I am just confused on how the consumers were conforming less to buying certain products.
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